Amazon's Kindle takes a year to take off

A year later, Amazon's Kindle finds a niche : by Zach Pontz

This article can be found at http://www.cnn.com/2008/TECH/12/03/kindle.electronic.reader/index.html

Amazon.com's electronic Kindle reader is in short an electronic book. It is small, lightweight and it has 200,000 titles that can be downloaded to it. Electronic books have been around for 10 years and there are a few reasons that the Kindle is doing so well now. First is the marketing of it, they have connected to consumers in a way that no other electronic book has been able to. The second reason that the Kindle is selling is because Oprah Winfrey has supported it, and we all know that whatever she talks about turns to gold. The last reason that the Kindle is doing well is because consumers and now getting use to reading text on their phones and computers.

What i found most interesting about this article is that Amazon was able to thrive where other companies have failed. Even with major authors such as J.K Rowling saying that they will never allow their books to be sold on an electronic book, it makes no difference in the success of the Kindle. The only problem that I can see is that the Kindle's success will most likely be short lived. It costs $360 and I don't think that people will be willing to pay that much money when they can go to a library and get a book for free.